Christiana Ioannou
Performance Marketing Manager
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Digicurious T-shaped Marketeer with 13 years of experience including 7 years experience in senior roles
Let's talk about #growthmarketing #digitalmarketing #performancemarketing
Working experience in: Google Ads, Youtube Ads, Facebook Ads, Microsoft Ads, Linkedin Ads, Twitter Ads, Native Ads, Google Analytics, Optimization, Affiliate Marketing, Social Media Marketing, Content Marketing, Account Management
Basic knowledge in: Wordpress, CSS, Mailchimp, Sendgrid, TikTok Ads, Snapchat Ads, Pinterest Ads
Tools: AI, Asana, Monday.com, Slack, Trello, Hubspot, Google Analytics, SemRush, Similar Web, Unbounce, Bannersnack, Adobe Premiere
Soft Skills: Organization, Analytical, Creative, Problem Solving, Communication, Positive Thinker
Read more form this author:
October 26, 2026
An agent opens a browser, signs in, and takes a call. No handset, no software installed, no plugin, nothing for IT to deploy. That is WebRTC doing its job, and the reason it matters is less about the technology than about what it removed: the entire apparatus that used to stand between a new agent […]
October 15, 2026
Ask whether VoIP earns its keep in a small company and you will get a yes from everybody selling it. Ask what it costs, what it needs, and whether you are allowed to use it where you operate, and the answers thin out considerably. This guide works through all three. It covers the honest cost […]
September 29, 2026
Nobody fails an audit because they lacked a policy. Policies are the easy part, drafted once, filed, and produced on request looking entirely satisfactory. Findings come from somewhere else: the gap between what the policy says and what anyone can prove happened on a specific call, on a specific date, involving a specific customer. This […]
September 8, 2026
Plenty of support teams report a first response time of under a minute while their customers wait most of a working day to hear from a person. Both statements are true simultaneously. That gap, between what the dashboard says and what the customer experiences, is what this piece is about. What Is First Response Time? […]
September 4, 2026
Two contact centers running identical operations can report utilization figures ten points apart, purely because they disagree about whether a training session counts as productive. Nobody is cheating. The measure simply has no single settled definition, and that turns out to be the most useful thing to understand about it. What Is Agent Utilization Rate? […]
September 3, 2026
Outsourcing providers get sold general contact center platforms and then discover, usually during their second client onboarding, that the things which matter most to them were never part of the evaluation. Nobody asked whether one client’s supervisors could see another client’s data. Nobody asked how long a new program takes to stand up, or whether […]
August 27, 2026
Call routing is the automated process a business phone system or contact center platform uses to direct an incoming call to the most appropriate agent, department, queue, office, or self-service option. The decision draws on the number dialed, time of day, caller location, IVR selections, agent skills, availability, and CRM data, so a customer lands […]
August 26, 2026
Healthcare organizations handle an enormous volume of patient communications every day. Appointment scheduling, prescription refill requests, billing inquiries, referral status checks, lab result questions, post-discharge follow-ups, and urgent clinical concerns all compete for attention. Without intelligent call management, agents become overwhelmed, patients spend excessive time on hold, and urgent clinical calls can become buried behind […]
August 20, 2026
The challenges in travel and hospitality customer service are not new, but they are becoming more complex every year. Rising traveler expectations, unpredictable disruption events, staffing shortages, and fragmented technology stacks continue to place enormous pressure on travel and hospitality customer service teams. At the same time, customers expect immediate answers, personalized experiences, and seamless […]
August 11, 2026
Real estate contact centres operate in one of the most unpredictable communication environments of any industry. A quiet Tuesday can suddenly turn into a flood of inquiries after a new listing launches. A successful Zillow campaign can generate hundreds of buyer leads within hours. An open house event may trigger a surge of calls, SMS […]